I think it is safe to say that many entrepreneurs struggle with selling themselves and their products.  It’s easy to be a spokesperson for a product or service that you personally love, but when we have to sell ourselves and a product WE have created, it gets personal quickly.  For example, you LOVE your hairstylist and talk them up to all of your friends and family giving recommendations to use the same person you do.  But if you are the hairstylist, you struggle with bragging on yourself, selling your services if you will.

So what do you do?  First of all get over yourself.  Period.  That is it, get over yourself!

Your client has come to your business because they love you and your product.  Why would you make it so difficult for them to spend money with you?  Why would YOU decide how much they should buy?  You are not the keeper of their checkbook and it is not up to you.  It is your job to be the expert in your field, to educate your client and create desire for all of the great products you offer.  You cannot let your personal financial situation bleed into how you are influencing your clients.  What I mean is this, if you don’t have thousands of dollars to spend on portraits doesn’t mean your clients do not.  Remember this…YOUR product is unique, it is one of a kind.  No one can duplicate your work, YOU are your work!  Your clients have CHOSEN you because of who YOU are and HOW you make THEM feel.